5 fatos fáceis sobre Anúncios em vídeo Descrito

5 fatos fáceis sobre Anúncios em vídeo Descrito

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Preferred deals: In a preferred deal, an advertiser can get a sneak peek at a publisher’s available inventory and buy it at a fixed price before it goes up for auction.

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Further, Performance TV allows you to track the entire customer journey with Verified Visits™ technology. This model allows advertisers to see how a customer behaves after watching the ad—from visiting and engaging the website to making a purchase—regardless of what device they use to take their next steps.

RTB with its precise targeting has made online advertising more effective for both publishers and advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it helped increase the revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.

“Somos lideranças brasileiras reunidas em torno de uma só causa: ajudar este pequeno varejista brasileiro a se profissionalizar e, assim, se tornar Muito mais competitivo diante deste cenário econômico complexo e adverso de que estamos vivenciando.

Brand safety: Due to the randomized nature of RTB, there is a chance your content could appear next to content that doesn’t align with your brand.

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RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):

But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your brand? Below we walk through the details. 

As Video Solutions do Google simplificam o processo por gerenciamento do campanhas ao produzir novos grupos do anúncios automaticamente a cada mês.

ESTES anunciantes utilizando metas do reconhecimento precisam criar conteúdo em formato curto de que mesmo que altamente engajador.

Take, for example, the moment in a mobile game where the player watches an ad between game levels. At that moment, the mobile SSP runs an auction for all Relatórios de desempenho of the advertisers interested in showing an ad to that player.

And we succeeded. Still, small bugs had crept into the release. That's why we're publishing a patch today: so you can enjoy the service, and we can move on to some bigger tasks with peace of mind. Changelog

For advertisers, RTB comes with the possibility to act and change campaigns in no time. Meanwhile, publishers can change the floor price, and ad unit placements anytime at the ad unit level.